Often Overlooked Keyword Opportunities for Search Engine Domination

Overlooked Keyword Opportunities?

For those who truly understand the significance of ranking in the top 5 for your best keywords, then you will also appreciate having some insight into keyword opportunities that can yield great results and are often overlooked.

So what’s the trick?

It’s actually quite simple… Think Seasonally.

Here is the thing, it really doesn’t matter what you are marketing, whether it is products, services, hotels, activities, ideas or even fundraising. Regardless of what it is, there is always a seasonal spin on it.

Sometimes finding your seasonal keywords will be as easy as adding the season to your primary keyword like “winter” to “resorts” but there are a lot of ideas that take just a little bit of thought yet can yield incredible results.

A lot of the seasonal keywords are going to be more along the lines of ideas that are relevant to your primary keywords or are directly related to problems they solve.

For example instead of “giving to charity” a great season option might be “year-end giving for tax advantages.”

Or instead of “roofing” it might be “best roofing for snowy winters.”

Two things are happening here.  One is the use of something we call a “long tail keyword” and the second is taking advantage of keywords with low competition.

General keywords like “roofing” may technically get more traffic but they are also higher competition and usually more difficult to get quality rankings for, much less rank domination.  Not to mention, because of their generality the traffic is also more general and not quite as likely to be looking for what it is that your company has to offer.

It is still important to rank for general keywords, but sometimes the amount of traffic and quality of traffic can be much better by using several more specific long tail keywords than it can for a single general keyword.  

The effort put forth to rank the long tail keywords is typically much less than it is for a general keyword.

That is where the seasonal keywords come in.  

Think along the lines of problems that can be solved seasonally for your company.  Then put yourself in the shoes of the person looking to solve that problem and think about the exact words you might use to find the answer to the problem. Those will be your long tail keywords.

Keep in mind that there may be reverse problems for opposite seasons, so you have just doubled your available keyword traffic potential.

Once you have considered every season, go back and see if there are sub-categories to the long tail keywords you have come up with.

Remember that “seasons” don’t just include weather seasons like spring, summer, fall and winter. They could include “tax season” or “construction season” or “spring break” or “vacation season” or “hunting season.”  There are literally hundreds of ideas.

Specific strategy with the greatest outcome

Some of the most effective SEO marketing strategies are those that are geared more toward specific purposes than general categories.

Most of our clients have noticed a great increase in the quality of their website traffic when we have employed such strategies.  The rate of conversion has increased by up to 60% because the traffic is so targeted.

Using the roofing example:

Who do you think will the most likely to look into what you have to offer?  Someone generally looking for “roofing” which may or may not include the kind of roofing services or product you provide.  Or someone who is looking specifically for both the product AND the service you provide?  

In addition, how do you think their mind will be framed if you come up on the top of the list for the very thing they are looking for?  They are already going to have the perspective that you have the expertise and therefore established credibility on the matter.  

Expertise and credibility are priceless in the online marketing game!

Essentially, the possibilities are endless because this type of strategy can be implemented for EVERY service or product you have available.

It also creates diversity in the search engines and builds your site’s credibility and trust factor with the search engines and helps to solidify your higher ranking positions. And THAT is a wonderful thing as well.

So go make your list of seasonal keywords and build a strategy that will help your site and company experience significant growth.

If you would like to have a strategy like this developed and implemented for your company, contact us and we will be happy to help you out.  Just click here: Denver SEO